Organic Search Engine Optimization
Bringing websites to the top of the search engines for Google, Yahoo, and Bing!
How Search Engine Optimization helps grow businesses
Every business needs a steady flow of new customers in order to grow. Whether you’re preparing for a future valuation, trying to generate more leads, or simply aiming to scale your operations, digital marketing can play a key role in reaching your goals.
At its core, digital marketing is about using online tools and strategies to help people find your business. It involves a mix of content creation, technical improvements, and data-driven decisions that work together to improve your visibility on platforms like Google. Search engines want to deliver the best possible results for their users, which means showing them websites that are relevant, trustworthy, and easy to use.
To support that goal, digital marketers focus on creating websites that meet both user expectations and technical standards. For instance, if your website takes more than five seconds to load, Google may rank it lower because users are less likely to wait for your content to appear. In that case, slow load times can hurt your credibility in the eyes of both search engines and potential customers.
Search Engine Optimization for Any Business
How can search engine optimization work?
Knowing your competition is vitally important. The more competitor data we have, the more accurate our future optimizations will be. When we partner with our clients, they produce a list of their top competitors to identify core keywords your competition has success with that your business does not yet use.
Using enterprise-grade intelligence tools like SEMRush, Spyfu, Ahrefs, JYL determines which competitors are relevant and how we can compare their keywords against each other. Jonah determines which keywords perform best based on channel competition, viewing volume, and a wide range of other important signals.
When your looking to grow leads for your business, using performance digital marketing is one of the most cost effective methods at driving customers and clients to your company. JYL delivers results on time and on budget.
HTML SEO Example
Original Image HTML Code
The base version of the image html code has no extra classes, titles or alt keywords. there’s very little context available for search engines to read and understand the image content.
<img src="html://www.jyl.com/image">Optimized Image HTML Code
This optimized version of the image includes css styles for aesthetics, titles, and alt tags with a renamed URL that includes relevant keywords diretly into the image’s filename.
Red = HTML tag name
Blue = Attribute name
Green = Attribute value (text)
Purple = URL value
Title Tag
A title tag is an HTML element that defines the clickable headline shown in search engine results and browser tabs.
Alt Tag
An alt tag (alternative text) describes an image’s content to improve accessibility and help search engines understand the image.
Filename Naming Convention
Filenames should be short, descriptive, lowercase, and use hyphens between words—for example: custom-closet-design.jpg.
Keeing Up-to-date with internet search
Optimizing for the classic search engines may not always be enough and JYL regularly tests and investigates the use of various AI platforms to simulate search engine queries and results. When new trends emerge, JYL will leverage them for our clients.
“What have you done for me lately?” ~ Google Search
To stay current with algorithm updates from Google, Yahoo, and Bing, companies need to post content updates through blogs, page updates and social media. If you don’t keep up with your content updates, Google will begin to de-rank websites based on stale and inactive content.
Web DEVELOPMENT WITH WORDPRESS
Building websites that prioritize speed, stability, and scalability by combining high-performance enterprise AWS hosting with the flexibility of the WordPress CMS. This setup ensures fast load times, strong uptime, and an easy-to-manage backend. Ideal for businesses that need both power and usability in their digital presence, I can provide solutions for small, medium and large business based on the defined needs.
TESTIMONIALS FROM THE CEO
“…because he updated our image’s filename and meta data, we got a modular building lead for $450,000 from USF…”
Alan Z. – CEO / OWNER | Avon Modular LLC