Measuring Success with Every Click

JYL’s Data Analytics services transform raw data into clear insights that fuel smarter business strategies. By identifying what generates results and what doesn’t we help you focus resources where they matter most.

Our approach is built to make your digital presence a reliable source of revenue. We analyze user behavior, pinpoint bottlenecks in your conversion funnel, and implement targeted improvements that deliver measurable impact. Whether it’s optimizing your website’s performance, refining Google Analytics 4 tracking, or integrating remote data sources with Power BI, we provide the tools and expertise to unlock growth.

Partner with specialists who know how to increase conversions and maximize the return on your marketing investments.

Google Analytics 4

Tracking Your Website’s Progress, Users, and Events

Google Analytics 4 is the latest generation of Google’s analytics platform, built to give businesses deeper insight into how users interact with their websites and apps. Unlike its predecessor, GA4 focuses on session-based tracking. Compared to it’s precedcessor which tracked multiple hits from the same IP address as different users, GA4 can assign these hits to the same user session across multiple devices. This greatly enhances analytical accuracy allowing for more precise reporting and understanding of user behaviors online.

This allows businesses to understand the entire customer journey across multiple touchpoints instead of just looking at sessions or pageviews in isolation. The value of GA4 lies in its ability to connect behavior with outcomes, revealing what’s working well and what needs adjustment. With advanced features like cross-device tracking, predictive metrics, and custom reports, GA4 provides clarity that helps businesses make smarter, data-driven decisions. At JYL, we set up, configure, and manage GA4 so you don’t just collect data, it helps drive growth.