Competitive SEO with Keyword Research
When you start working with us, one of the first questions you’ll hear is “Who are your competitors in your market?” and “How do you stand out with your unique service offering?”. We want to know what you’re doing that makes you unique. Why your sales pitch is different than every other. These are the success making questions that help define your business and success metrics for future growth.
When JYL obtains accurate competitor data, we use that information to understand what keywords they all share. There are keywords unique to each competitor, but there’s also a group of them that they all have in common. These underlying keywords are found through a Gap Analysis.
Keyword Gap Analysis: Digital Marketing’s Intelligence Generator
A keyword gap analysis is a process used in search engine optimization to uncover opportunities where your competitors are ranking for keywords that your website is not. It is essentially a way to compare the keyword visibility of your business against the visibility of others in your industry. By doing this, you can identify areas where there is untapped potential to attract more traffic and strengthen your presence in search results.
The first step in a keyword gap analysis is to gather keyword data from your own website and from one or more competitors. This information is typically collected with SEO tools that analyze organic rankings. Once the data is compiled, you can see which terms competitors are successfully ranking for that your site does not yet target. These are the gaps that represent missed opportunities.
From there, the next step is to evaluate which of these uncovered keywords make sense for your business. Not every term your competitor ranks for will align with your goals or audience. The most valuable opportunities are those that match your products or services, have a clear search intent, and show meaningful search volume. By filtering out irrelevant or low value terms, you are left with a list of targeted keywords that can be built into your SEO strategy.
With these keywords identified, you can begin producing optimized content that addresses the topics your competitors already capture. This could mean creating new landing pages, blog articles, or product descriptions that focus on these terms. In doing so, you expand your keyword coverage, improve visibility, and close the gap between you and the competition. Over time, a keyword gap analysis helps ensure that your website is not only competing but actively gaining ground in organic search results.
Data Driven Digital Marketing Solutions
When you work with JYL, you get more than your average marketing agency. We understand the core algorithms that make Google what it is. Addressing the science on a fundamental level, we provide signals analysis and data-driven solutions for search engine optimization that rivals any large agency. If you’re ready to grow your business, reach out to us today for a free consultation.