Web Analysis and Diagnostics
Fixing websites and marketing campaigns with root cause problem solving.
website diagnostics, testing, and analysis
A great website isn’t just about design, it’s about how well it performs under the hood. How well a search engines interprets that page and how users experience it are results of both strong back and front-end performance. Our website and web page analysis services uncover hidden issues and provide actionable insights to improve rankings, conversions, and overall digital success.
How to build a website that ranks with search engines.
The First Step of All Web Development Projects
Page Speed. It’s that important.
Speed and reliability are make-or-break factors for your website’s success. Today’s customers will not wait around. If a page takes longer than two to five seconds to load, most visitors leave and head straight to a competitor. A slow or unstable site creates frustration, hurts your credibility, and costs you valuable opportunities to capture leads or close sales. In a world where first impressions happen in seconds, your website needs to perform at its best to keep people engaged.
A website’s goal is to build trust and authority with your target audience. If the page doesn’t load in a timely manner, one can fail to build either. A users first time visit to your website establishes how much you invest in your company’s image and gives the prospective customer an idea of what working with your group might be like. Having a slow or error prone website will stop deals before they’ve started.
Google holds your website to the same standard as your visitors. When pages load slowly, Google’s algorithms crawl them less often, which means your content will not be indexed or ranked as frequently. This directly affects your visibility in search results and limits your ability to attract organic traffic. By making sure your site is fast and reliable, you improve the experience for users, protect your search rankings, and give your business a real advantage over the competition.
Measuring Website Performance with Waterfall Testing
Waterfall testing gives a clear picture of how quickly each part of your website loads. By pinpointing the exact elements that slow your pages down, we can make targeted improvements that speed up performance, keep visitors engaged, and meet Google’s standards for fast, reliable websites.
Each line of a waterfall test represents a specific file that the web site must serve each time a user request is submitted. Looking at every file in this way, JYL can reliably detect the majority of performance related issues that cause website lag and slow loading times.
Code Coverage, Unit Testing, and Linting
While many digital marketing agencies stop at front-end or campaign work, JYL brings full-stack web development expertise to the table. In working on corporate website projects, he has seen firsthand how even small coding errors can disrupt large-scale digital marketing efforts. That is why it is essential to understand and resolve coding issues within the technology stack, no matter how complex the systems may be.
Code Coverage Testing
Code coverage testing helps us measure how much of your code is actively being used to render elements and process requests. Dormant or unused code not only slows down performance but can also create security risks. By identifying and addressing these gaps, we keep your website both efficient and secure.
Unit Testing
Unit testing goes a step deeper by verifying that the website’s back-end code behaves as expected. For example, if you are running an e-commerce site selling socks, a unit test could confirm that each product has sizes and colors properly assigned before new code is released to production. This prevents errors from reaching customers and protects the integrity of the shopping experience.
Linting (ESLint and Beyond)
Linting provides a systematic way to prevent poor code from ever reaching production. Think of it as an automated rulebook that enforces coding standards—catching issues such as malformed requests, undefined variables, or missing syntax. When integrated into a development pipeline, linting safeguards code quality, reduces costly errors, and saves valuable development time.
Google Analytics, Looker Studio, and Power BI
Launching a new website is only the beginning of a successful digital marketing strategy. The real work comes in understanding how the site performs across organic search, on-page engagement, paid campaigns, and social channels. Tools like Google Analytics 4, Looker, and Power BI provide the insights needed to quickly diagnose issues and make data-driven improvements.
Google Analytics 4 is the foundation for tracking user behavior. It shows how visitors arrive at your site, what actions they take, and where they may drop off. For organic and on-page optimizations, GA4 can highlight which pages attract traffic but fail to convert, as well as technical issues like high bounce rates or low engagement on key landing pages.
Looker Studio brings an additional layer of visualization and flexibility. By blending marketing data with website analytics, it allows you to identify patterns across paid ads, social campaigns, and organic performance. This makes it easier to spot underperforming campaigns or uncover content that drives the strongest engagement.
Power BI takes the analysis a step further by connecting multiple data sources into one unified view. It is especially useful for larger organizations running complex campaigns across several channels. With Power BI dashboards, decision makers can see how paid, organic, and social investments are working together, making it easier to spot gaps, redirect budget, or resolve campaign bottlenecks.
Data Modeling & Custom Analytics
Power BI is a powerful tool for unifying data from multiple remote sources into a single, cohesive view. It can connect to cloud platforms, databases, CRMs, and third-party marketing tools, then transform that information into structured data models. By bringing together these disparate sources, Power BI allows organizations to uncover relationships, trends, and performance indicators that might otherwise remain hidden. The result is clear, interactive dashboards that give decision makers the insights they need to act quickly and confidently.
TESTIMONIALS FROM THE CEO
“Our previous hosting provider took our website down for over a week! Jonah got our website restored within 48 hours and pet adoptions online are stronger than ever!”
Angie L. – Managing Partner | Pit Bully Project